Criança, Comunicação e Consumo: Um ensaio compreensivo sobre o canal de brinquedos Totoykids no YouTube

Abstract

This essay has the theme of children, communication and consumption and analyzes the toy channel Totoykids on YouTube, with the objective of understanding this production from the perspective of the technical means that make it possible, the vision of its creators and the child’s social place in front of it. We use the theoretical assumptions of communication for consumption, being guided by the idea of a comprehensive knowledge, which, based mainly on the notion of multiperspectivism, implies the debate on different networks of forces that act on the phenomenon, with the consequent renouncement of visions that reduce the explanatory effort to only one side of this relationship. Methodologically, the main axis of the analysis is based on the application of Depth Hermeneutics, as formulated by John B. Thompson. The results corroborate the conviction about the complexity and the different perspectives under which the study of the child as a subject of communication can comprehensively take place. © 2021, Superior School of Advertising and Marketing. All rights reserved.